Wednesday, October 15, 2025
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Ross Street Plaza looking pretty in pink supporting Breast Cancer Awareness Month

If you take a stroll down Ross Street, take a look at the fountain, and you may notice something slightly different. Pink ribbons and flowers have been placed around the fountain in support of Breast Cancer Awareness Month.

Friends Abreast Dragon Boat team has team up with Salmon Arm Girl Guides to plant over 30 pink mums at the Ross Street Plaza as part of the Town Pink campaign.

Pink ribbons will be hung from trees around downtown, with storefronts creating their own pink displays to join the campaign.

Breast Cancer Awareness Month takes place in October. According to BC Women’s Health Foundation, breast cancer is the most commonly diagnosed cancers, as well as the second leading cause of cancer-related death among women living in Canada.

On Wednesday, Oct. 1, pink memorial ribbons, to honour those lost to cancer, can be purchased and tied at the Wharf. Stores selling these ribbons include Total Office Supply, Botanica Spa, Crazy River Clothing Co., Shuswap Clothing & Shoe Co., Re-Market etc. and Destinations Hair Lounge.

(Photo / Lauren Accili)
Lauren Accili
Lauren Accilihttp://laurenaccili.com
Lauren started her journalism career in Vancouver, B.C., but Salmon Arm is now where she calls home. Having lived in Ladner her whole life, she took the leap to join the Vista Radio Salmon Arm team in 2025. From the ocean to the mountains, she’s excited to get to know her new community and share its stories.

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