What makes Salmon Arm a travel destination for tourists?
According to an update from the Salmon Arm Economic Development Society, the city’s year-round experiences help set it apart.
The City of Salmon Arm highlighted key points from the report, saying that spring and fall visits are increasing, while digital campaigns are attracting strong engagement.
“Scenic drives, outdoor recreation, culinary stops and four-season experiences continue to draw travellers to our community,” read their announcement.
At their Nov. 24 council meeting, Executive Director Kate Watson and Project Manager Jenna Robins of Salmon Arm Economic Development Society presented their report on tourism rates and revenue.
Watson noted that according to the Salmon Arm Annual Municipal and Regional District Tax (MRDT) Revenue Comparative chart, the projected amount for 2025 is higher than it has ever been since 2018, approaching $400,000.
“We do take a conservative approach (dollar amount), so next year when we present this report, the 2025 number may be higher,” Watson said.
The pair also reviewed the accommodation occupancy rate for hotels in the city. This year, Salmon Arm had the highest occupancy in March, April, June, July and August.
“Salmon Arm has a very strong spring and summer season,” Robins said. “Salmon Arm’s occupancy rates are outperforming the South Okanagan Region’s every month apart from February.”
They both introduced the Tactical Plan, campaigns for Salmon Arm 2026, with the aim of making next year’s tourism numbers boom. The first campaign of 2026 is “Ski the Triangle, Stay in SA”. The purpose is to highlight that the city has the “ultimate winter basecamp” centrally located near world-renowned ski resorts.
The second campaign, running from April to June 2026, is Trail Your Way, showcasing Salmon Arm as a “trailblazer’s paradise.”
From June to September 2026, the Host Here, Shine Here campaign will position Salmon Arm as a go-to event-hosting hub, highlighting its location near two international airports.
From September to November 2026, the Sip, Savour and Explore campaign will focus on culinary and wine tourism, geared toward wine enthusiasts and leisure travellers.
Coun. Kevin Flynn responded positively to the presentation, noting that the money being spent includes very few taxpayer dollars.
“I do believe our MRDT is one of the most well-run in the province, so thank you for all that you do,” he said.
The presentation concluded that MRDT revenue continues to rise alongside steady overnight hotel stays, growing spring and fall visitation and tourism messaging aligned with regional and provincial strategies—all contributing to the continued success of Salmon Arm tourism.
